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by A. Coskun Samli : International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

ISBN : #1461451248 | Date : 2012-11-27

Description :

PDF-426fa | Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern internation… International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development


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by Conor Vibert : Web-Based Analysis for Competitive Intelligence

ISBN : #1567203191 | Date : 2000-08-30

Description :

PDF-54748 | Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better sense―and use―of the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex … Web-Based Analysis for Competitive Intelligence


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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) PDF




by John Stark : Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

ISBN : #1846289149 | Date : 2007-08-24

Description :

PDF-a6388 | Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. “Global Product” provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Sta… Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)


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: Management of the Fuzzy Front End of Innovation

ISBN : #3319010557 | Date : 2013-10-08

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PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technologic… Management of the Fuzzy Front End of Innovation


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Klout Matters Customers Digital Influence PDF A1a8520f6

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by Gina Carr : Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success

ISBN : #0071827315 | Date : 2013-10-16

Description :

PDF-1e97b | Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business–and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job … Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success


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Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success by by Gina Carr

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by Entrepreneur Press : Start Your Own Blogging Business

ISBN : #1599180472 | Date : 2006-12-19

Description :

PDF-62b58 | Turn Your Blog Into Big Bucks Blogs are one of the internet’s fastest-growing phenomena-and one of the best and easiest ways to make money online. Learn how to choose a topic, start a blog and attract thousands of avid readers. Then use your blog to generate income from advertisers, promotions, affiliate links and other techniques-all from your own home. We’ll reveal how to: Attract visi… Start Your Own Blogging Business


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by Richard Veryard : The Component-Based Business: Plug and Play (Practitioner Series)

ISBN : #1852333618 | Date : 2001-01-25

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PDF-00717 | There has been a phenomenal growth in autonomous business services, fuelled largely by the internet and e-business. New business architectures are emerging, in which an enterprise is configured as a dynamic network of components providing business services to one another. Component-Based Business constitutes a radical challenge and tries to help improve how we think through the practical difficult… The Component-Based Business: Plug and Play (Practitioner Series)


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The Component-Based Business: Plug and Play (Practitioner Series) by by Richard Veryard

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by Paul Greenberg : CRM at the Speed of Light, 3e

ISBN : #0072231734 | Date : 2004-05-03

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PDF-61f28 | Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for… CRM at the Speed of Light, 3e


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CRM at the Speed of Light, 3e by by Paul Greenberg

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Vertrieb Differenzierten Mehrkanalsystemen Gewinnmaximierung Vertriebsforschung PDF Cd8460636

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by Markus Bergmeier : Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)

ISBN : #365817448X | Date : 2017-03-21

Description :

PDF-b8e48 | Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer Vertriebssystemgestaltungsoptionen, bevo… Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)


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Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540262199 | Date : 2005-07-21

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PDF-510c6 | In recent years the Internet has become a source of data and information of indisputable importance and has immensely gained in acceptance and popularity. The World Wide Web (WWW or Web, for short), frequently named “the nervous system of the infor- tion society,” offers numerous valuable services leaving no doubt about the signi?cance of the Web in our daily activities at work and at home. Co… Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science)


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Intelligent Techniques Web Personalization Workshop PDF F07c2004b

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Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540298460 | Date : 2005-12-14

Description :

PDF-50ebf | Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and pro… Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers (Lecture Notes in Computer Science)


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Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 PDF




: Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

ISBN : #3319282301 | Date : 2016-02-23

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PDF-bdf80 | The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by pr… Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016


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Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2) PDF




: Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2)

ISBN : #0387295518 | Date : 2005-11-17

Description :

PDF-8efb2 | Mobile Information Systems II provides a collection of research on the planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems. The articles focus on the implications of this research in the world of commerce, and address technical issues and constraints on mobile information systems functionalities and design…. Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2)


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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation PDF




: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

ISBN : #3319343874 | Date : 2016-11-18

Description :

PDF-ae8b9 | This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools – such as the continuous development of new product and services – become vital for their su… Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation


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: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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